APA

STANTON W. J., . (1969). FUNDAMENTOS DE MARKETING. MEXICO: MCGRAW-HILL.

Chicago

STANTON WILLIAM J, . 1969. FUNDAMENTOS DE MARKETING. MEXICO: MCGRAW-HILL.

Harvard

STANTON W. J., . (1969). FUNDAMENTOS DE MARKETING. MEXICO: MCGRAW-HILL.

MLA

STANTON WILLIAM J, . FUNDAMENTOS DE MARKETING. MEXICO: MCGRAW-HILL. 1969.