APA

STANTON W. J., ETZEL M. J. & WALKER B. J. (1992). FUNDAMENTOS DE MARKETING. MEXICO: MCGRAW-HILL.

Chicago

STANTON WILLIAM J, ETZEL MICHAEL J and WALKER BRUCE J. 1992. FUNDAMENTOS DE MARKETING. MEXICO: MCGRAW-HILL.

Harvard

STANTON W. J., ETZEL M. J. and WALKER B. J. (1992). FUNDAMENTOS DE MARKETING. MEXICO: MCGRAW-HILL.

MLA

STANTON WILLIAM J, ETZEL MICHAEL J and WALKER BRUCE J. FUNDAMENTOS DE MARKETING. MEXICO: MCGRAW-HILL. 1992.