APA

BUZZELL R. D., QUELCH J. A. & BARTLETT C. A. (1992). GLOBAL MARKETING MANAGEMENT: CASES AND READING. READING, MASS: ADDISON-WESLEY.

Chicago

BUZZELL ROBERT D, QUELCH JOHN A and BARTLETT CHRISTOPHER A. 1992. GLOBAL MARKETING MANAGEMENT: CASES AND READING. READING, MASS: ADDISON-WESLEY.

Harvard

BUZZELL R. D., QUELCH J. A. and BARTLETT C. A. (1992). GLOBAL MARKETING MANAGEMENT: CASES AND READING. READING, MASS: ADDISON-WESLEY.

MLA

BUZZELL ROBERT D, QUELCH JOHN A and BARTLETT CHRISTOPHER A. GLOBAL MARKETING MANAGEMENT: CASES AND READING. READING, MASS: ADDISON-WESLEY. 1992.