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MARKETING MANAGEMENT : ANALYSIS, PLANNING, AND CONTROL/

KOTLER, PHILIP.

MARKETING MANAGEMENT : ANALYSIS, PLANNING, AND CONTROL/ P. KOTLER. - NEW JERSEY: PRENTICE-HALL 1967 - 628 P. 24 CM.

INCLUYE INDICE.

Subjects--Topical Terms:
1.MERCADOTECNIA - ADMINISTRACION.

Dewey Class. No.: 658.8101 K67