MARKETING STRATEGY : PLANNING AND IMPLEMENTATION/
WALKER, ORVILLE C.
MARKETING STRATEGY : PLANNING AND IMPLEMENTATION/ O.C. WALKER, H.W. BOYD, J-C. LARRECHE - 2 - CHICAGO ; MEXICO: IRWIN \\\\ - XXIV, 392 P.$bIL. 23 CM - IRWIN SERIES IN MARKETING .
INCLUYE BIBLIOGRAFIAS E INDICE.
0-256-0692-9
1.ADMINISTRACION DE MERCADEO.
658.802 W35
MARKETING STRATEGY : PLANNING AND IMPLEMENTATION/ O.C. WALKER, H.W. BOYD, J-C. LARRECHE - 2 - CHICAGO ; MEXICO: IRWIN \\\\ - XXIV, 392 P.$bIL. 23 CM - IRWIN SERIES IN MARKETING .
INCLUYE BIBLIOGRAFIAS E INDICE.
0-256-0692-9
1.ADMINISTRACION DE MERCADEO.
658.802 W35