Vista normal Vista MARC Vista ISBD

MARKETING/

MARKETING/ PHILIP KOTLER ... [ET AL.] ; TR. DE CLARA EUGENIA RIVERA RODRIGUEZ Y MARIA DE ANCOS RIVERA - 10 - MADRID ; MEXICO: PEARSON EDUCACION 2004 - XXVII, 758 P. 27 CM.

TRADUCCION DE : PRINCIPLES OF MARKETING, 10TH. ED.

INCLUYE INDICE. \ BIBLIOGRAFIA : P. 707-733.

ISBN: 84-205-4198-2

Subjects--Topical Terms:
1.MERCADOTECNIA.

Dewey Class. No.: 658.8 M375