@book{11054,
	author = {THOMPSON, JR., ARTHUR A. and STRICKLAND III, A. J.},
	title = {ADMINISTRACION ESTRATEGICA : },
	publisher = {MCGRAW-HILL},
	year = {\\\\},
	address = {MEXICO: },
	edition = {3},
	note = {TRADUCIDO DE LA DECIMOQUINTA EDICION EN INGLES DE LA OBRA CRAFTING & EXECUTING STRATEGY. THE QUEST FOR COMPETITIVE ADVANGE : CONCEPTS AND CASES.}
}