@book{11156,
	author = {ZEITHAML, VALARIE A. and BITNER, MARY JO, COAUT.},
	title = {MARKETING DE SERVICIOS/ },
	publisher = {MCGRAW-HILL},
	year = {\\\\},
	series = {SERIE MCGRAW-HILL EDUCACION},
	address = {MEXICO: },
	edition = {2},
	note = {TRADUCIDO DE LA QUINTA EDICION DE LA OBRA: SERVICES MARKETING. INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM.}
}