@book{11195,
	author = {LAMB, JR., CHARLES W. and HAIR, JR., JOSEPH F., COAUT.},
	title = {MARKETING/ },
	publisher = {CENGAGE LEARNING},
	year = {\\\\},
	address = {AUSTRALIA ; MEXICO: },
	edition = {8},
	note = {TRADUCIDO DEL LIBRO: MARKETING 8th ED.}
}