@book{11201,
	author = {KOTLER, PHILIP. and KELLER, KEVIN LANE, COAUT.},
	title = {DIRECCION DE MARKETING/ },
	publisher = {PEARSON EDUCACION},
	year = {2006},
	address = {MEXICO: },
	edition = {12},
	note = {TRADUCCION AUTORIZADA DE LA EDICION EN IDIOMA INGLES, TITULADA MARKETING MANAGEMENT 12th ED.}
}