@book{11202,
	author = {KOTLER, PHILIP. and ARMSTRONG, GARY, COAUT.},
	title = {MARKETING/ },
	publisher = {PEARSON EDUCACION},
	year = {2007},
	address = {MEXICO: },
	edition = {11},
	note = {VERSION PARA LATINOAMERICA. \ TRADUCCION AUTORIZADA DE LA EDICION EN IDIOMA INGLES, TITULADA PRINCIPLES OF MARKETING 11th ED.}
}