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  <titleInfo>
    <title>B2B</title>
    <subTitle>COMO DESARROLLAR UNA ESTRATEGIA DE COMERCIO ELECTRONICO</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>CUNNINGHAM, MICHAEL J.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>FERNANDEZ ENRIQUEZ, LAURA, TR.</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">MEXICO</placeTerm>
    </place>
    <publisher>PEARSON EDUCACION</publisher>
    <dateIssued>2001</dateIssued>
    <edition>1</edition>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>XIII, 202 P. 23 CM</extent>
  </physicalDescription>
  <tableOfContents>INDICE ANALITICO: P. 187-202</tableOfContents>
  <note type="statement of responsibility">MICHAEL J. CUNNINGHAM ; TR. DE LAURA FERNANDEZ ENRIQUEZ</note>
  <note>VERSION EN ESPAÑOL DE LA OBRA TITULADA B2B HOW TO BUILD A PROFITABLE E-COMMERCE STRATEGY, DEL MISMO AUTOR</note>
  <note>1</note>
  <subject>
    <topic>COMERCIO ELECTRONICO</topic>
  </subject>
  <subject>
    <topic>MERCADEO POR INTERNET</topic>
  </subject>
  <subject>
    <topic>MERCADEO INDUSTRIAL</topic>
  </subject>
  <classification authority="lcc">658.84 C85</classification>
  <identifier type="isbn">ISBN 970-26-0193-2</identifier>
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    <recordCreationDate encoding="marc">241215</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250115012051.0</recordChangeDate>
    <recordIdentifier source="OSt">ITTG12795</recordIdentifier>
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