@book{13545,
	author = {MALHOTRA, NARESH K. and ORTIZ SALINAS, MARIA ELENA, TR.},
	title = {INVESTIGACION DE MERCADOS/ },
	publisher = {PEARSON EDUCACION},
	year = {2008},
	address = {MEXICO: },
	edition = {5},
	note = {TRADUCCION AUTORIZADA DE LA EDICION EN IDIOMA INGLES , TITULADA MARKETING RESEARCH. AN APPLIED ORIENTATION, 5a. EDICION POR NARESH K. MALHOTRA}
}