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  <titleInfo>
    <title>INVESTIGACION DE MERCADOS</title>
  </titleInfo>
  <name type="personal">
    <namePart>MALHOTRA, NARESH K.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>ORTIZ SALINAS, MARIA ELENA, TR.</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">MEXICO</placeTerm>
    </place>
    <publisher>PEARSON EDUCACION</publisher>
    <dateIssued>2008</dateIssued>
    <edition>5</edition>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>913 P. EN VARIAS PAGINACIONES 28 CM</extent>
  </physicalDescription>
  <note type="statement of responsibility">NARESH K. MALHOTRA ; TRADUCCION DE MARIA ELENA ORTIZ SALINAS</note>
  <note>TRADUCCION AUTORIZADA DE LA EDICION EN IDIOMA INGLES , TITULADA MARKETING RESEARCH. AN APPLIED ORIENTATION, 5a. EDICION POR NARESH K. MALHOTRA</note>
  <note>INCLUYE NOTAS, INDICE ALFABETICO, E INDICE DE NOMBRES</note>
  <note>6</note>
  <subject>
    <topic>MERCADEO -- INVESTIGACIONES -- PROBLEMAS, EJERCICIOS, ETC</topic>
  </subject>
  <subject>
    <topic>MERCADEO -- INVESTIGACIONES -- METODOLOGIA -- PROBLEMAS, EJERCICIOS, ETC</topic>
  </subject>
  <classification authority="lcc">658.83076 M354</classification>
  <identifier type="isbn">ISBN (10) 970-26-1185-7 -- ISBN (13) 978-970-26-1185-1</identifier>
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    <recordCreationDate encoding="marc">241215</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250115012107.0</recordChangeDate>
    <recordIdentifier source="OSt">ITTG13811</recordIdentifier>
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