@book{13550,
	author = {LOVELOCK, CHRISTOPHER. and WIRTZ, JOCKEN, COAUT.},
	title = {MARKETING DE SERVICIOS : },
	publisher = {PEARSON EDUCACION},
	year = {2009},
	address = {MEXICO: },
	edition = {6},
	note = {TRADUCCION AUTORIZADA DE LA EDICION EN IDIOMA INGLES TITULADA SERVICES MARKETING, 6a. EDICION POR CHRISTOPHER LOVELOCK Y JOCKEN WIRTZ}
}