@book{13596,
	author = {ARMSTRONG, GARY. and KOTLER, PHILIP, COAUT.},
	title = {FUNDAMENTOS DE MARKETING/ },
	publisher = {PEARSON EDUCACION},
	year = {2013},
	address = {MEXICO: },
	edition = {11},
	note = {TRADUCCION AUTORIZADA DE LA EDICION EN IDIOMA INGLES, TITULADA MARKETING. AN INTRODUCTION, 11a. EDICION POR GARY ARMSTRONG Y PHILIP KOTLER}
}