@book{13598,
	author = {McDANIEL, JR., CARL. and GATES, ROGER, COAUT.},
	title = {INVESTIGACION DE MERCADOS/ },
	publisher = {CENGAGE LEARNING},
	year = {2011},
	address = {AUSTRALIA ; MEXICO: },
	edition = {8},
	note = {TRADUCIDO DEL LIBRO MARKETING RESEARCH, 8a. EDICION POR CARL McDANIEL JR. Y ROGER GATES}
}