@book{13601,
	author = {KURTZ, DAVID L. and MEZA STAINES, GUADALUPE, TR.},
	title = {MARKETING CONTEMPORANEO/ },
	publisher = {CENGAGE LEARNING},
	year = {2012},
	address = {AUSTRALIA ; MEXICO: },
	edition = {15},
	note = {TRADUCIDO DEL LIBRO CONTEMPORARY MARKETING, 15a. EDICION POR DAVID L. KURTZ. \ A LA CABEZA DE LA PORTADA: BOONE & KURTZ}
}