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  <titleInfo>
    <title>MARKETING CONTEMPORANEO</title>
  </titleInfo>
  <name type="personal">
    <namePart>KURTZ, DAVID L.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>MEZA STAINES, GUADALUPE, TR.</namePart>
  </name>
  <name type="personal">
    <namePart>MAURI HERNANDEZ, MARTHA ELSA, TR.</namePart>
  </name>
  <name type="personal">
    <namePart>TREVIÑO ROSALES, MAGDA ELIZABETH, TR.</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">AUSTRALIA ; MEXICO</placeTerm>
    </place>
    <publisher>CENGAGE LEARNING</publisher>
    <dateIssued>2012</dateIssued>
    <edition>15</edition>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>784 P. EN VARIAS PAGINACIONES$bIL. COL., FOT. COL., DIAGRS. COL., GRAFS. COL. 27 CM</extent>
  </physicalDescription>
  <note type="statement of responsibility">DAVID L. KURTZ ; TRADUCCION DE GUADALUPE MEZA STAINES, MARTHA ELSA MAURI HERNANDEZ, MAGDA ELIZABETH TREVIÑO ROSALES</note>
  <note>TRADUCIDO DEL LIBRO CONTEMPORARY MARKETING, 15a. EDICION POR DAVID L. KURTZ. \ A LA CABEZA DE LA PORTADA: BOONE &amp; KURTZ</note>
  <note>INCLUYE NOTAS E INDICES ONOMASTICO, ANALITICO E INTERNACIONAL</note>
  <note>6</note>
  <subject>
    <topic>MERCADEO -- PROBLEMAS, EJERCICIOS, ETC</topic>
  </subject>
  <classification authority="lcc">658.80076 K87</classification>
  <identifier type="isbn">ISBN 978-607-481-712-6</identifier>
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    <recordCreationDate encoding="marc">241215</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250115012109.0</recordChangeDate>
    <recordIdentifier source="OSt">ITTG13867</recordIdentifier>
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