@book{13602,
	author = {CZINKOTA, MICHAEL R. and RONKAINEN, ILKKA A., COAUT.},
	title = {MARKETING INTERNACIONAL/ },
	publisher = {CENGAGE LEARNING},
	year = {2013},
	address = {AUSTRALIA ; MEXICO: },
	edition = {10},
	note = {TRADUCIDO DEL LIBRO INTERNATIONAL MARKETING, 10a. EDICION POR MICHAEL R. CZINKOTA E ILKKA A. RONKAINEN}
}