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  <titleInfo>
    <title>MERCADOTECNIA</title>
  </titleInfo>
  <name type="personal">
    <namePart>FISCHER DE LA VEGA, LAURA ESTELA.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>ESPEJO CALLADO, JORGE, COAUT.</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">MEXICO</placeTerm>
    </place>
    <publisher>MCGRAW-HILL</publisher>
    <dateIssued>2011</dateIssued>
    <edition>4</edition>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>1 V. (EN VARIAS PAGINACIONES) 27 CM. + 1 CD-ROM (4 ¾ PLG.)</extent>
  </physicalDescription>
  <note type="statement of responsibility">POR LAURA ESTELA FISCHER DE LA VEGA Y JORGE ESPEJO CALLADO</note>
  <note>INCLUYE BIBLIOGRAFIAS E INDICE ANALITICO</note>
  <note>3</note>
  <subject>
    <topic>MERCADOTECNIA</topic>
  </subject>
  <classification authority="lcc">658.83 F572 2011</classification>
  <identifier type="isbn">ISBN 978-607-15-0539-2</identifier>
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    <recordCreationDate encoding="marc">241215</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250115012121.0</recordChangeDate>
    <recordIdentifier source="OSt">ITTG14483</recordIdentifier>
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