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  <titleInfo>
    <title>ESTRATEGIAS DE MARKETING INTERNACIONAL</title>
  </titleInfo>
  <name type="personal">
    <namePart>HOLLENSEN, SVEND.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>ARTEAGA ORTIZ, JESUS, COAUT.</namePart>
  </name>
  <name type="personal">
    <namePart>MORENO LOPEZ, YAGO, TR.</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">HARLOW ; MADRID</placeTerm>
    </place>
    <publisher>PEARSON EDUCACION</publisher>
    <dateIssued>2010</dateIssued>
    <edition>4</edition>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>XXXVI, 790 P.$bIL. COL., DIAGRS. COL., FOT. COL., TABLAS COL. 25 CM</extent>
  </physicalDescription>
  <note type="statement of responsibility">POR SVEND HOLLENSEN Y JESUS ARTEAGA ORTIZ ; TRADUCCION DE YAGO MORENO LOPEZ</note>
  <note>TRADUCCION AUTORIZADA DE LA EDICION EN IDIOMA INGLES TITULADA GLOBAL MARKETING</note>
  <note>INCLUYE REFERENCIAS</note>
  <note>3</note>
  <subject>
    <topic>MERCADEO DE EXPORTACION</topic>
  </subject>
  <subject>
    <topic>MERCADEO DE EXPORTACION -- ESTUDIOS DE CASOS</topic>
  </subject>
  <classification authority="lcc">658.848 H65</classification>
  <identifier type="isbn">ISBN 9788483226407</identifier>
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    <recordCreationDate encoding="marc">241215</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250115012125.0</recordChangeDate>
    <recordIdentifier source="OSt">ITTG14713</recordIdentifier>
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