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  <titleInfo>
    <title>GLOBAL MARKETING MANAGEMENT</title>
    <subTitle>CASES AND    READING</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>BUZZELL, ROBERT D.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>QUELCH, JOHN A.</namePart>
  </name>
  <name type="personal">
    <namePart>BARTLETT, CHRISTOPHER A.</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">READING, MASS</placeTerm>
    </place>
    <publisher>ADDISON-WESLEY</publisher>
    <dateIssued>1992</dateIssued>
    <edition>2</edition>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>XI, 751 P. 23 CM.</extent>
  </physicalDescription>
  <note type="statement of responsibility">R.D. BUZZELL, J.A. QUELCH. C.A.    BARTLETT</note>
  <note>INCLUYE BIBLIOGRAFIAS.</note>
  <note>1</note>
  <subject>
    <topic>1.MERCADOTECNIA DE EXPORTACION -  ADMINISTRACION</topic>
  </subject>
  <subject>
    <topic>2.MERCADOTECNIA DE  EXPORTACION - ADMINISTRACION - CASOS  PRACTICOS</topic>
  </subject>
  <classification authority="ddc">658.848 B89</classification>
  <identifier type="isbn">0-201-54280-3</identifier>
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    <recordCreationDate encoding="marc">241215</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250115011705.0</recordChangeDate>
    <recordIdentifier source="OSt">ITTG3497</recordIdentifier>
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