00624    a2200229   4500001000900000003000400009005001700013008004100030020001800071040001600089041000800105082001500113100002500128245010100153250000600254260003200260300002300292490002600315562000600341650002100347700002600368ITTG4214OSt20251022143453.0241215s1992      ||||||||||||||||||   #d  a950-02-3602-8  aITTG cITTG  aspa  a658.8 M333  aMcCARTHY, E. JEROME.  aCOMERCIALIZACION : bBASIC MARKETING : bUN  ENFOQUE GERENCIAL/ cE.J. MCCARTHY, W.D.  PERREAULT  a8  aB. AIRES: bEL ATENEOc1992  aXIV, 681 P.c24 CM  aSER. COMERCIALIZACION  e2  a1.MERCADOTECNIA.  aPERREAULT, WILLIAM D.