@book{4138,
	author = {BARTLETT, CHRISTOPHER A. and GHOSHAL, SUMANTRA.},
	title = {LA EMPRESA SIN FRONTERAS : },
	publisher = {MCGRAW-HILL},
	year = {1991},
	address = {MADRID: },
	note = {INCLUYE INDICE. \ BIBLIOGRAFIA: P. 255-267.}
}