@book{4204,
	author = {JARILLO, JOSE CARLOS. and MARTINEZ ECHEZARRAGA, JON.},
	title = {ESTRATEGIA INTERNACIONAL : },
	publisher = {MCGRAW-HILL},
	year = {1991},
	series = {SER. MCGRAW-HILL DE MANAGEMENT},
	address = {MADRID: }
}