KOTLER, PHILIP. <br/><br/>
MARKETING MANAGEMENT :   ANALYSIS, PLANNING,  AND CONTROL/  
P. KOTLER. 
 - NEW JERSEY:   PRENTICE-HALL  1967 
 - 628 P.  24 CM. 
<br/><br/> INCLUYE INDICE. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1.MERCADOTECNIA - ADMINISTRACION.
<br/><br/><label>Dewey Class. No.: </label>658.8101 K67