TY  - GEN
AU  - KOTLER, PHILIP.
TI  - MARKETING MANAGEMENT : : ANALYSIS, PLANNING,  AND CONTROL/ 
U1  - 658.8101 K67 
PY  - 1967///
CY  - NEW JERSEY: 
PB  - PRENTICE-HALL
KW  - 1.MERCADOTECNIA - ADMINISTRACION
N1  - INCLUYE INDICE
ER  -