@book{5169,
	author = {FISCHER DE LA VEGA, LAURA. and NAVARRO VEGA, ALMA EMMA.},
	title = {INTRODUCCION A LA INVESTIGACION DE MERCADOS/ },
	publisher = {MCGRAW-HILL},
	year = {\\\\},
	address = {MEXICO: },
	edition = {3},
	note = {INCLUYE INDICE. \ BIBLIOGRAFIA: P. 154-160.}
}