MORRIS, MICHAEL H. INDUSTRIAL AND ORGANIZATIONAL MARKETING/ M.H. MORRIS - 2 - NEW YORK: MACMILLAN \\\\ - XV, 784 P. 24 CM. INCLUYE INDICE. \ BIBLIOGRAFIA: P. 765-773. ISBN: 0-02-384135-4 Subjects--Topical Terms: 1.MERCADOTECNIA INDUSTRIAL. Dewey Class. No.: 658.8 M67