TY - GEN AU - MORRIS, MICHAEL H. TI - INDUSTRIAL AND ORGANIZATIONAL MARKETING/ SN - 0-02-384135-4 U1 - 658.8 M67 PY - 0000///\\\\ CY - NEW YORK: PB - MACMILLAN KW - 1.MERCADOTECNIA INDUSTRIAL N1 - INCLUYE INDICE. \ BIBLIOGRAFIA: P. 765-773 ER -