@book{6616,
	author = {HIEBING, ROMAN G. and COOPER, SCOTT W.},
	title = {COMO PREPARAR EL EXITOSO PLAN DE  MERCADOTECNIA/ },
	publisher = {MCGRAW-HILL},
	year = {\\\\},
	address = {MEXICO: },
	note = {INCLUYE INDICE.}
}