@book{6633,
	author = {HAWKINS, DEL I. and BEST, ROJER J.},
	title = {COMPORTAMIENTO DEL CONSUMIDOR : },
	publisher = {MCGRAW-HILL},
	year = {\\\\},
	address = {SANTAFE DE BOGOTA ; MEXICO: },
	note = {INCLUYE BIBLIOGRAFIAS E INDICE.}
}