00681 a2200253 4500 ITTG7052 OSt 20250115011847.0 241215s 1998 |||||||||||||||||| #d 968-7529-44-X ITTG ITTG spa 658.8 L35 LAMB, CHARLES W. MARKETING/ C.W. LAMB, J.F. HAIR, C. MCDANIEL. -- [4A ED.]. MEXICO: THOMSON \\\\ XVII, 691 P. 27 CM. INCLUYE INDICES. \ BIBLIOGRAFIA: P. 653-668 1 1.MERCADOTECNIA. HAIR, JOSEPH F. MCDANIEL, CARL. ddc 1 20090813 14:23:31 6877 6877 0 0 ddc 0 0 1 1 GEN 2009-08-13 0 658.8 L35 31607 2025-01-15 07:18:47 ej.1 2025-01-15 1