@book{6880,
	author = {STANTON, WILLIAM J. and ETZEL, MICHAEL J.},
	title = {FUNDAMENTOS DE MARKETING/ },
	publisher = {MCGRAW-HILL},
	year = {\\\\},
	address = {MEXICO: },
	edition = {7},
	note = {INCLUYE INDICES. \ BIBLIOGRAFIA: P. N1-N24.}
}