@book{6884,
	author = {KINNEAR, THOMAS C. and TAYLOR, JAMES R.},
	title = {INVESTIGACION DE MERCADOS : },
	publisher = {MCGRAW-HILL},
	year = {\\\\},
	address = {SANTAFE DE BOGOTA ; MEXICO: },
	edition = {5},
	note = {INCLUYE BIBLIOGRAFIAS E INDICE.}
}