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  <titleInfo>
    <title>INVESTIGACION DE MERCADOS</title>
    <subTitle>UN ENFOQUE  APLICADO</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>KINNEAR, THOMAS C.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>TAYLOR, JAMES R.</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">SANTAFE DE BOGOTA ; MEXICO</placeTerm>
    </place>
    <publisher>MCGRAW-HILL</publisher>
    <dateIssued>\\\\</dateIssued>
    <edition>5</edition>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>XXII, 874 P. 27 CM.</extent>
  </physicalDescription>
  <note type="statement of responsibility">T.C. KINNEAR, J.R. TAYLOR</note>
  <note>INCLUYE BIBLIOGRAFIAS E INDICE.</note>
  <note>6</note>
  <subject>
    <topic>1.MERCADOTECNIA - INVESTIGACION</topic>
  </subject>
  <classification authority="ddc">658.83 K55</classification>
  <identifier type="isbn">958-600-782-0</identifier>
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    <recordCreationDate encoding="marc">241215</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250115011847.0</recordChangeDate>
    <recordIdentifier source="OSt">ITTG7059</recordIdentifier>
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