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  <titleInfo>
    <title>INTRODUCCION A LA INVESTIGACION DE MERCADOS</title>
  </titleInfo>
  <name type="personal">
    <namePart>LOPEZ ALTAMIRANO, ALFREDO.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>OSUNA CORONADO, MANUEL.</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">MEXICO</placeTerm>
    </place>
    <publisher>DIANA</publisher>
    <dateIssued>1976</dateIssued>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>218 P. 23 CM.</extent>
  </physicalDescription>
  <note type="statement of responsibility">ALFREDO LOPEZ ALTAMIRANO, MANUEL OSUNA  CORONADO.</note>
  <note>4</note>
  <subject>
    <topic>1.MERCADOTECNIA</topic>
  </subject>
  <classification authority="ddc">658.835 L66</classification>
  <identifier type="isbn">968-13-0246-X</identifier>
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    <recordContentSource authority="marcorg">ITTG </recordContentSource>
    <recordCreationDate encoding="marc">241215</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250115011554.0</recordChangeDate>
    <recordIdentifier source="OSt">ITTG756</recordIdentifier>
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