@book{8014,
	author = {McDANIEL, CARL. and GATES, ROGER.},
	title = {INVESTIGACION DE MERCADOS CONTEMPORANEA/ },
	publisher = {THOMSON},
	year = {\\\\},
	address = {MEXICO: },
	note = {INCLUYE INDICE. \ BIBLIOGRAFIA: P. N1-N14.}
}