@book{8060,
	author = {WALKER, ORVILLE C. and BOYD, HARPER W.},
	title = {MARKETING STRATEGY : },
	publisher = {IRWIN},
	year = {\\\\},
	series = {IRWIN SERIES IN MARKETING},
	address = {CHICAGO ; MEXICO: },
	edition = {2},
	note = {INCLUYE BIBLIOGRAFIAS E INDICE.}
}