WALKER, ORVILLE C. <br/><br/>
MARKETING STRATEGY :   PLANNING AND IMPLEMENTATION/  
O.C. WALKER, H.W. BOYD, J-C. LARRECHE 
 - 2 
 - CHICAGO ; MEXICO:   IRWIN  \\\\ 
 - XXIV, 392 P.$bIL.  23 CM 
 - IRWIN SERIES IN MARKETING .
<br/><br/> INCLUYE BIBLIOGRAFIAS E INDICE. 
<br/><br/><label>ISBN: </label>0-256-0692-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1.ADMINISTRACION DE MERCADEO.
<br/><br/><label>Dewey Class. No.: </label>658.802 W35