TY  - GEN
AU  - WALKER, ORVILLE C.
AU  - BOYD, HARPER W.
AU  - LARRECHE, JEAN-CLAUDE.
TI  - MARKETING STRATEGY : : PLANNING AND IMPLEMENTATION/ 
T2  - IRWIN SERIES IN MARKETING
SN  - 0-256-0692-9
U1  - 658.802 W35 
PY  - 0000///\\\\
CY  - CHICAGO ; MEXICO: 
PB  - IRWIN
KW  - 1.ADMINISTRACION DE MERCADEO
N1  - INCLUYE BIBLIOGRAFIAS E INDICE
ER  -