@book{8220,
	author = {FISCHER DE LA VEGA, LAURA. and ESPEJO CALLADO, JORGE ANGEL.},
	title = {MERCADOTECNIA/ },
	publisher = {MCGRAW-HILL},
	year = {\\\\},
	address = {MEXICO: },
	edition = {3},
	note = {INCLUYE BIBLIOGRAFIAS E INDICE.}
}