KOTLER, PHILIP. MARKETING/ P. KOTLER, G. ARMSTRONG - 8 - MEXICO: PEARSON \\\\ - XVIII, 691 P. : FOT. 27 CM. + 1 CD. INCLUYE BIBLIOGRAFIAS E INDICE. ISBN: 970-26-0101-0 Subjects--Topical Terms: 1.MERCADOTECNIA. Dewey Class. No.: 658.8 K671 2001