<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>CASOS DE MARKETING</title>
  </titleInfo>
  <name type="personal">
    <namePart>FISCHER DE LA VEGA, LAURA.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>ESPEJO CALLADO, JORGE.</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">MEXICO</placeTerm>
    </place>
    <publisher>PEARSON</publisher>
    <dateIssued>\\\\</dateIssued>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>XVII, 147 P. 25 CM. + 1 CD.</extent>
  </physicalDescription>
  <note type="statement of responsibility">L. FISCHER DE LA VEGA, J. ESPEJO CALLADO</note>
  <note>INCLUYE BIBLIOGRAFIAS.</note>
  <note>3</note>
  <subject>
    <topic>1.MERCADOTECNIA</topic>
  </subject>
  <classification authority="ddc">658.8 F57</classification>
  <identifier type="isbn">970-26-0344-7</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">ITTG </recordContentSource>
    <recordCreationDate encoding="marc">241215</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250115011931.0</recordChangeDate>
    <recordIdentifier source="OSt">ITTG8695</recordIdentifier>
  </recordInfo>
</mods>
