000 00687 a2200265 4500
001 ITTG8005
003 OSt
005 20250115011911.0
008 241215s 2002 |||||||||||||||||| #d
020 _a970-686-199-8
040 _aITTG
_cITTG
041 _aspa
082 _a658.8 L35 2002
100 _aLAMB, CHARLES W.
245 _aMARKETING/
_cC.W. LAMB, J.F. HAIR, C. MCDANIEL
250 _a6
260 _aMEXICO:
_bTHOMSON
_c\\\\
300 _aXIV, 751 P.$bIL. COL.
_c27 CM.
500 _aINCLUYE BIBLIOGRAFIAS E INDICE.
562 _e1
650 _a1.MERCADOTECNIA.
700 _aHAIR, JOSEPH F.
700 _aMCDANIEL, CARL.
942 _2ddc
_c1
_e20090813 14:23:37
999 _c7822
_d7822