| 000 | 00794 a2200277 4500 | ||
|---|---|---|---|
| 001 | ITTG8249 | ||
| 003 | OSt | ||
| 005 | 20251022151148.0 | ||
| 008 | 241215s 1995 |||||||||||||||||| #d | ||
| 020 | _a0-256-0692-9 | ||
| 040 |
_aITTG _cITTG |
||
| 041 | _aspa | ||
| 082 | _a658.802 W35 | ||
| 100 | _aWALKER, ORVILLE C. | ||
| 245 |
_aMARKETING STRATEGY : _bPLANNING AND IMPLEMENTATION/ _cO.C. WALKER, H.W. BOYD, J-C. LARRECHE |
||
| 250 | _a2 | ||
| 260 |
_aCHICAGO ; MEXICO: _bIRWIN _c\\\\ |
||
| 300 |
_aXXIV, 392 P.$bIL. _c23 CM |
||
| 490 | _aIRWIN SERIES IN MARKETING | ||
| 500 | _aINCLUYE BIBLIOGRAFIAS E INDICE. | ||
| 562 | _e2 | ||
| 650 | _a1.ADMINISTRACION DE MERCADEO. | ||
| 700 | _aBOYD, HARPER W. | ||
| 700 | _aLARRECHE, JEAN-CLAUDE. | ||
| 942 |
_2ddc _c1 _e20090813 14:23:38 |
||
| 999 |
_c8060 _d8060 |
||
| 945 |
_d3711 _cGermán Gutiérrez |
||