000 00863 a2200277 4500
001 ITTG10004
003 OSt
005 20250115011958.0
008 241215s2004 |||||||||||||||||| #d
020 _a84-205-4198-2
040 _aITTG
_cITTG
041 _aspa
082 _a658.8 M375
245 _aMARKETING/
_cPHILIP KOTLER ... [ET AL.] ; TR. DE CLARA EUGENIA RIVERA RODRIGUEZ Y MARIA DE ANCOS RIVERA
250 _a10
260 _aMADRID ; MEXICO:
_bPEARSON EDUCACION
_c2004
300 _aXXVII, 758 P.
_c27 CM.
500 _aTRADUCCION DE : PRINCIPLES OF MARKETING, 10TH. ED.
505 _aINCLUYE INDICE. \ BIBLIOGRAFIA : P. 707-733.
562 _e4
650 _a1.MERCADOTECNIA.
700 _aKOTLER PHILIP.
700 _aRIVERA RODRIGUEZ, CLARA EUGENIA, TR.
700 _aANCOS RIVERA, MARIA DE, TR.
942 _2ddc
_c1
_e20090813 14:23:48
999 _c9767
_d9767